Digital marketing and SEO are important strategies to help you dominate your online presence. However, these two are not similar in terms of their purpose and uses. Digital marketing is a wider concept and deals with more than just content. It includes content marketing, email campaigns, social media and more. On the other hand, SEO is a part of digital marketing that helps in reaching the target audience.

To fully understand the difference between SEO and digital marketing, you can read this blog.

Definition

SEO or search engine optimisation is a way to boost the online visibility of a website. It includes keyword optimisation, relevant, high-quality content, and backlinks. This helps in increasing the web page ranking on Google search results.

Digital Marketing is a way to promote services or products on various online platforms and channels. It uses targeted strategies and customised solutions to reach a specific business goal. It allows higher reach and wider market capture through one or more online applications.

Objective

The main objective of SEO is to build an online presence through quality content. The website authority helps in offering relevant information that satisfies user intent. This aids in increasing organic traffic through higher visibility in the first few pages of search engines.

For example, if an entrepreneur in Atlanta wants to sell health supplements to a local audience, he needs local SEO. The SEO Atlanta strategy can bring organic local traffic through reviews, local keywords, and Google My Business. It can help in staying ahead of competition that is not using such strategies.

The main aim of digital marketing is to drive high sales and generate quality leads by focusing on brand awareness. It can help in addressing customer satisfaction, reach new audiences, drive organic traffic, and more. A good digital marketing strategy can engage users and establish a brand reputation in the market.

Scope

The main scope of SEO includes content creation, keyword strategy, and UI/UX optimisation. This puts major emphasis on providing better content quality that is relevant to user intent. It can help in attracting relevant, high-quality leads and create an industry authority of websites.

Digital marketing helps in connecting with the relevant audience at a more personal level. It can help establish a brand through various social media channels and strategies. Personalised campaigns aim to address customer pain points and convert a loyal audience. This is the best way to capture analytical details of target demographics and sell various products and services.

Cost Involved and Available Channels

SEO efforts are mostly unpaid; however, businesses can invest in paid SEO services for better results. The most common SEO channels are search engines like Google, Yahoo and Bing. Experts need to change the strategy per the audience shift and algorithmic changes.

Unlike SEO, digital marketing uses a multi-channel approach. This can involve customised applications, Instagram, Facebook, Linkedin, YouTube, websites and more. Depending on the goals and requirements of a business, digital marketing can have long- and long-term results.

KPI and Metrics

SEO metrics include the amount of organic traffic, conversion rates, and keyword rankings. Additional technical KPIs include bounce rates, click-through rates, user engagement, positive reviews, and backlinks.

Depending on the digital marketing channel and goals, the metrics can change. They can include social media post engagement, impressions, sign-ups, conversion, and click-through rates.

In Summary

SEO is a part of digital marketing that can help you bring good results through organic traffic. Digital marketing requires more focus as it is a wider concept that requires paid advertisements and non-paid strategies. In conclusion, digital marketing and SEO can work together to offer the best online presence.